The global online lottery market is expected to grow rapidly over the coming years, driven by rapid digitalisation. In 2017, around 49% of the world’s population had access to the internet, a significant increase from 41.7% in 2015. In addition, the market will benefit from the growing number of mobile phone owners. Currently, 8 out of 10 people in developing countries have a mobile phone, and this number is expected to rise steadily in the years to come.
Limitations of online lotteries
Lotteries are forms of gambling where players select numbers in hopes of winning a prize. While some governments ban lotteries and some support them, there are some limitations that players should be aware of before purchasing a lottery ticket. If you do decide to play a lottery, you should never bet more money than you can afford to lose.
Lottery games are legal in 44 of the 50 US states. The profits from lottery games are a major source of state revenues. In fact, lottery profits account for over eight percent of state budgets. The only exception to this rule is Utah, which does not allow state lotteries due to religious and cultural opposition.
There have been several proposals to introduce age restrictions on online lottery games in the UK, but the government has not decided on a particular approach. The government argues that it wants to protect vulnerable groups and to prevent young people from developing a gambling addiction. The current minimum age for playing the National Lottery is 16, but this will rise to 18 by 2021.
The National Lottery has stated that it plans to adjust its online channel in the future, which means that online lottery affiliates must adapt their marketing strategies. AgeChecked can help online lottery affiliates prepare for this by keeping them informed of any regulatory changes and providing useful hints on how to best adapt their websites.
Mobile lottery games
The best mobile lottery games for online lottery players have easy-to-use interfaces that allow players to choose their numbers and systems in minutes, rather than hours or days. Most of the leading lottery sites for mobile are available for iOS and Android devices, though you will need Wi-Fi or data access to play. Not all games are available for mobile, but the basic concept is the same: each ticket has the same chance of winning.
Some state lotteries are considering expanding their reach online. In the US, this is still only a small percentage of states, but more are expected to do so in the future.
Geolocation tracking is a method that online lottery agencies use to determine where a player is when they purchase a lottery ticket. These agents can then upload the ticket to their database and send the winner directly. While geolocation is used by most online lotteries, geolocation does not affect purchases made in person. Some states have laws that require players to be a resident of their state in order to play the lottery. Nonetheless, it may be helpful for players to check the rules of each website before buying a lottery ticket online.
The Illinois Lottery website and app ask for permission before using location services. The prompt on the website is the same as the prompt on the app, so the player should be sure to opt in. Internet browsers also have settings to turn on location services.